Wokali makes a grand appearance at the 2026 Yiwu Cross-border Beauty Expo, setting up a large custom booth to await global merchants | 沃卡丽重磅亮相2026义乌跨境美妆展，特装大展位静候全球客商

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Date posted : 2026-06-13

Date: June 13, 2026 | 时间：2026年6月13日

Location: Yiwu, China | 地点：中国·义乌

Wokali-debuts-at-2026-Yiwu-Beauty-Expo-with-large-custom-booth

As the cross-border beauty industry moves into a new era of brand-driven competition, the 2026 China Yiwu Cross-border Beauty Industry Expo (hereinafter referred to as the "Yiwu Cross-border Beauty Expo") will be held from June 13 to 15 at the Yiwu International Expo Centre. As one of the core exhibitors, Wokali (Zhejiang) Biotechnology Co., Ltd. (hereinafter referred to as "Wokali") has announced that its booth preparation is now fully complete. The company will present a highly recognizable special booth in the prime area of Hall B1 (Booth Nos.: B1C60-62, B1D11-13) , ready to welcome buyers and partners from around the world.

随着美妆行业跨境出海进入“品牌化”竞争的深水区，2026中国义乌跨境美妆产业博览会（以下简称“义乌跨境美妆展”）将于6月13日至15日在义乌国际博览中心盛大举行。作为本次展会的核心参展商之一，沃卡丽（浙江）生物科技有限公司（以下简称“沃卡丽”）今日宣布，其展位搭建已全面就绪，将以极具品牌辨识度的特装形象亮相B1馆核心区域（展位号：B1C60-62, B1D11-13），准备迎接来自全球的采购商与合作伙伴。

Wokali-debuts-at-2026-Yiwu-Beauty-Expo-with-large-custom-booth

Dual Booth Space – An Immersive Beauty Experience

双展位联动，打造沉浸式美妆体验空间

With six connected booths (B1C60-62, B1D11-13) , Wokali has secured a prime location in Hall B1. According to the on-site director, the booth design moves beyond traditional product displays by integrating a "high-tech + eco-friendly and sustainable" concept.

The booth will feature not only product display areas but also dedicated zones for efficacy testing and cross-border bestseller selection. During the expo, Wokali will showcase its latest R&D achievements in skincare, color cosmetics, and hair & body care, covering popular cross-border market categories such as whitening & spot-correcting products, pure plant-based extracts, and light medical skincare solutions. From raw materials and formulas to packaging design, Wokali will preseEntry Notice: Please bring your original ID card for real-name entry.Entry Notice: Please bring your original ID card for real-name entry.nt its full transition from "manufacturing" to "quality manufacturing," demonstrating the strength of its supply chain.

本次展会，沃卡丽凭借六个连排展位（B1C60-62、B1D11-13） 的规模优势，占据了B1馆的流量黄金位置。据现场负责人介绍，沃卡丽的展位设计突破了传统陈列模式，融合了 “科技感”与“环保可持续” 理念。

展位不仅设置了产品陈列区，还特别划分了功效体验区和跨境爆款选品区。开展期间，沃卡丽将集中展示其在护肤、彩妆及洗护领域的最新研发成果，涵盖当下跨境市场热门的美白祛斑类、纯植物精粹类及轻医美护肤品矩阵。从原料配方到包材设计，沃卡丽将全方位向观展客商展示其从“制造”到“质造”的供应链硬实力。

Wokali-debuts-at-2026-Yiwu-Beauty-Expo-with-large-custom-booth

Targeting Brand Globalization – Empowering the Upgrade of Global Beauty Supply Chains

锚定品牌出海，助力全球美妆供应链升级

As the "World's Small Commodity Capital" and the "China Cosmetics (Color Cosmetics) Industry Base," Yiwu possesses unique advantages in cross-border e-commerce. The expo will cover 20,000 square meters and is expected to attract over 30,000 professional buyers, with a strong focus on the cross-border e-commerce track.

In today's market, where "going global is a necessity," Wokali has moved far beyond traditional OEM services. Wu Guangliang, head of Wokali, has previously made it clear that cross-border expansion has shifted from the "traffic-driven era" to a new phase of "brand globalization." Enterprises must leverage digital technologies to build strong brand moats. With this in mind, Wokali is participating in the expo to connect with sellers on platforms such as Amazon, TikTok, and Temu, leveraging Yiwu's position as a trade hub linking more than 200 countries and regions to offer global clients a one-stop solution encompassing "brand incubation + customized R&D + flexible supply chain management."

义乌作为“世界小商品之都”及“中国化妆品（彩妆）产业基地”，拥有得天独厚的跨境电商基因-9。本届展会展览面积达20,000平方米，预计将吸引超过30,000人次的专业采购商，重点聚焦跨境电商新赛道-7-9。

在这个“不出海，就出局”的行业共识下，沃卡丽早已不再满足于传统的OEM代工角色。此前，沃卡丽掌门人吴光亮就曾明确提出，跨境出海已从“流量时代”进入“品牌出海”的新征程，企业需借助数字技术打造品牌壁垒-10。此次参展，沃卡丽旨在通过义乌这个联通200多个国家和地区的贸易枢纽，链接亚马逊、TikTok、Temu等跨境平台卖家，为全球客户提供 “品牌孵化+定制研发+柔性供应链” 的一站式服务-9。

Wokali-debuts-at-2026-Yiwu-Beauty-Expo-with-large-custom-booth

Meet Wokali in Yiwu – Seize the Business Opportunity

相约义乌，共赴商机之约

The 2026 Yiwu Cross-border Beauty Expo is not only a product showcase but also a key indicator of industry trends. During the expo, multiple events will be held, including a beauty & fashion show, cross-border sourcing matchmaking sessions, and e-commerce platform introductions.

The Wokali team is fully prepared and ready. From June 13 to 15, at Booths B1C60-62 and B1D11-13 in Hall B1 of the Yiwu International Expo Centre, Wokali will offer rich product catalogs and samples, alongside a multilingual professional team to interpret the beauty & personal care trend outlook for 2026-2027.

2026义乌跨境美妆展不仅是产品的展示窗口，更是行业趋势的风向标。展会期间，将同步举办美妆时尚大秀、跨国采购对接会以及跨境平台推介等多场活动-4。

沃卡丽团队已全员待命，准备就绪。从6月13日至15日，位于义乌国际博览中心B1馆C60-62、D11-13号的沃卡丽展位，不仅准备了丰富的产品手册与样品，更有专业业务团队提供多语言服务，现场解读2026-2027美妆个护爆品趋势。

Wokali sincerely invites new and old customers, MCN institutions, and e-commerce professionals to visit the booth and explore the blue ocean of beauty together for a win-win future!

沃卡丽诚挚邀请海内外新老客户、MCN机构及电商从业者莅临展位，共探美妆蓝海，共赢跨境未来！